Mercedes-Benz

Mercedes-Benz is a German global automobile marque and a division of Daimler AG. The brand is known for luxury vehicles, buses, coaches, and trucks. The headquarters is in Stuttgart, Baden-Württemberg. The name first appeared in 1926 under Daimler-Benz. In 2018, Mercedes-Benz was the biggest selling premium vehicle brand in the world, having sold 2.31 million passenger cars.^[4]

Mercedes-Benz traces its origins to Daimler-Motoren-Gesellschaft's 1901 Mercedes and Karl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first gasoline-powered automobile. The slogan for the brand is "the best or nothing"

Mercedes-Benz is a German global automobile marque and a division of Daimler AG. The brand is known for luxury vehicles, buses, coaches, and trucks. The headquarters is in Stuttgart, Baden-Württemberg. The name first appeared in 1926 under Daimler-Benz. In 2018, Mercedes-Benz was the biggest selling premium vehicle brand in the world, having sold 2.31 million passenger cars.^[4]

Mercedes-Benz traces its origins to Daimler-Motoren-Gesellschaft's 1901 Mercedes and Karl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first gasoline-powered automobile. The slogan for the brand is "the best or nothing"

Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, financed by Bertha Benz^[6] and patented in January 1886,^[7] and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year. The Mercedes automobile was first marketed in 1901 by Daimler-Motoren-Gesellschaft. 

Emil Jellinek, an Austrian automobile entrepreneur who worked with DMG, created the trademark in 1902, naming the 1901 Mercedes 35 hp after his daughter Mercedes Jellinek. Jellinek was a businessman and marketing strategist who promoted "horseless" Daimler automobiles among the highest circles of society in his adopted home, which, at that time, was a meeting place for the "Haute Volée" of France and Europe, especially in winter. His customers included the Rothschild family and other well-known personalities. But Jellinek's plans went further: as early as 1901, he was selling Mercedes cars in the New World as well, including US billionaires Rockefeller, Astor, Morgan and Taylor. At a race in Nice in 1899, Jellinek drove under the pseudonym "Monsieur Mercédès", a way of concealing the competitor's real name as was normal and very regularly done in those days. The race ranks as the hour of birth of the Mercedes-Benz brand. In 1901, the name "Mercedes" was registered by Daimler-Motoren-Gesellschaft (DMG) worldwide as a protected trademark.^[8] The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company on 28 June of the same year.^[7][9]

Gottlieb Daimler was born on 17 March 1834 in Schorndorf. After training as a gunsmith and working in France, he attended the Polytechnic School in Stuttgart from 1857 to 1859. After completing various technical activities in France and England, he started working as a draftsman in Geislingen in 1862. At the end of 1863, he was appointed workshop inspector in a machine tool factory in Reutlingen, where he met Wilhelm Maybach in 1865.^[10]

Throughout the 1930s, Mercedes-Benz produced the 770 model, a car that was popular during Germany's Nazi period. Adolf Hitler was known to have driven these cars during his time in power, with bulletproof windshields.^[11] Most of the surviving models have been sold at auctions to private buyers. One of them is currently on display at the War Museum in Ottawa, Ontario. The pontiff's Popemobile has often been sourced from Mercedes-Benz.^[12] In 1944, 46,000 forced laborers were used in Daimler-Benz's factories to bolster Nazi war efforts. The company later paid $12 million in reparations to the laborers' families.^[13] Mercedes-Benz has introduced many technological and safety innovations that later became common in other vehicles.^[14] Mercedes-Benz is one of the best-known and established automotive brands in the world.

For information relating to the famous three-pointed star, see under the title Daimler-Motoren-Gesellschaft, including the merger into Daimler-Benz.

Since its inception, Mercedes-Benz has maintained a reputation for its quality and durability. Objective measures looking at passenger vehicles, such as J. D. Power surveys, demonstrated a downturn in reputation in these criteria in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J. D. Power.^[38] In J. D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place and earning several awards for its models.^[39] For 2008, Mercedes-Benz's initial quality rating improved by yet another mark, to fourth place.^[40] On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen, Germany assembly plant.^[40] J. D. Power's 2011 US Initial Quality and Vehicle Dependability Studies both ranked Mercedes-Benz vehicles above average in build quality and reliability.^[41][42] In the 2011 UK J. D. Power Survey, Mercedes cars were rated above average.^[43] A 2014 iSeeCars.com study for Reuters found Mercedes to have the lowest vehicle recall rate.^[44]